| Çevresel Farkındalık, Bilgi Düzeyi, Fiyat Algısı, Batarya Şarj Gücünün Elektrikli Araç Satın Alma Niyeti Üzerine Etkisi: Nicel Bir Araştırma | ||
| Yıl 2024, Cilt: 1 Sayı: 1, 21- 43, 25.12.2024 | ||
| Mehmet Emin Bozkurt | ||
| Özet | ||
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Fosil yakıtlı araçların kullanımı sınırlı doğal kaynakları tüketmenin yanı sıra dünyada ciddi bir çevre kirliliğine sebep olmakta ve sera gazlarını artırmaktadır. Bu nedenle, fosil yakıtlı araçların kullanımı hem yaşayan hem de gelecek nesillerin hayatını tehdit etmektedir. Bununla birlikte, son dönemde, benzin, mazot ve diğer fosil yakıtları kullanan geleneksel araçlardan yeni çevre dostu elektrikli araçlara doğru önemli bir yönelim mevcuttur. Son yıllarda elektrikli araçların daha fazla ilgi çekmesi, ekosistemi ve sınırlı doğal kaynakları korumak için umut vaat edici bir gelişmedir. Bu noktada, kurtarıcı bir ulaşım aracı olarak görülen elektrikli araçları satın alırken tüketicilerin kararlarının hangi faktörlerden etkilendiği önemli bir soru olarak ortaya çıkmaktadır. Bu çalışmada, elektrikli araç (otomobil) satın alma niyeti üzerine çevresel farkındalığın, bilgi düzeyinin, fiyat algısının ve batarya şarj gücünün tüketici satın alma davranışına nasıl etki ettiği araştırılmıştır. Bu amaçla satın alıcıların davranışlarını ölçmek üzere anket uygulaması yapılmıştır. Elde edilen veriler SPSS 29 ile analize tabi tutulmuştur. Elde edilen bulgulara göre; tüketicilerin elektrikli araçlarla ilgili fiyat algısının ve elektrikli araçların batarya gücünün geliştirilmesinin bu araçları satın almaya olumlu etki yapacağı görülmüştür. Diğer yandan, ankete katılanların çevresel farkındalıklarının ve bilgi düzeylerinin elektrikli araç satın alma niyetleri üzerinde etkili olmadığı sonucuna varılmıştır. |
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| Anahtar Kelimelerr | ||
| Elektrikli araç bataryası, elektrikli araç, çevresel algı, elektrikli araç satın alma niyeti | ||
| Abstract | ||
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The use of fossil fuel vehicles causes serious environmental pollution and increases greenhouse gasses as well as consuming limited natural resources across the world. Thus, the use of fossil fuels vehicles poses a threat for future generations. Nevertheless, in the recent period, there has been a significant tendency from the conventional cars which use gasoline, diesel and other fossil fuel to the environmentally friendly electric vehicles. Getting more attention to the electric vehicles, has been a promising advancement in order to protect ecosystems and limited natural resources. At this point, an important question arises as to which factors affect consumption decisions when purchasing electric vehicles, which are seen as a saving means of transportation. In this study, it was investigated that how environmental awareness, knowledge level, price perception and battery charging power affect consumer purchasing behavior while intending to purchase electric vehicles (car). For this purpose, a survey was conducted to measure the behavior of buyers. The data obtained was analyzed with SPSS 29. According to the findings obtained, it has been observed that consumers price perception of electric vehicles and the development of battery power of electric vehicles will have a positive impact on purchasing these vehicles. On the other hand, it was concluded that the environmental awareness and knowledge level of the survey participants did not affect their intention to purchase electric vehicles. |
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| Keywords | ||
| electric vehicle battery, electric vehicle, environmental awareness, electric vehicles purchasing intention | ||
| Kaynakça | ||
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